Government Multi-Million Dollar Carbon Tax Ad Campaign Under Attack
Jun 22, 2016 | 8:06 AM
EDMONTON: Alberta’s environment minister says a multimillion-dollar summer advertising campaign to promote the province’s climate-change plan is necessary because of its sweeping impact.
Shannon Phillips says the plan is far-reaching and complex, and the government has a duty to communicate it.
The $4.4-million campaign is to feature ads online, on TV, on radio, in print and in mailouts.
The climate-change plan includes a broad-based carbon tax that is to begin on Jan. 1.