By Dori Modney (@Dori_Modney on Twitter)

Lethbridge Agritourism and Farm Direct Marketing workshop

Jan 31, 2017 | 4:52 PM

LETHBRIDGE –  Before farmers move into the busy spring seeding season and ranchers get wrapped up in calving, it might be the right time to take a look at plans for farm direct or agri-tourism business.

Mark Saunders and Angela Grant Saunders of Saunders Farm are presenting a workshop here in Lethbridge later this month that you might be interested in.

Mark, who is the director of fun at the operation, says the farm was originally a strawberry U-pick enterpise that has grown to entertain over a million guests. 

His operation went from hosting school tours and teaching people about agriculture to offering a festival, where they charge admission to get onto the farm.

Mark says many farmers are hesitant about charging an admission but, he says you have to look at it as an extension of your business and find new ways to connect with your customers.

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They’re now incorporating farm dinners and day camps, and finding a new connection to 20-and 30 year old people who are considered ‘foodies’ and want to know more about where their food comes from

The Saunders’ Agritourism and Farm Direct Marketing workshop will be held February 28th in Lethbridge.

To register, call 1-800-387-6030. For more information, contact Colin Gosselin at 780-968-3518.