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$600m spent by tourists to southern Alberta in 2014

Oct 4, 2016 | 11:35 AM

LETHBRIDGE — Visitors to southern Alberta spent more than $600 million in 2014.

Those are the newest numbers available from Travel Alberta, based on surveys done by Statistics Canada. They show about a third of those dollars were spent by people driving themselves around the south tourism region, and another third on food and beverages.

The biggest reason people came was to visit friends and family, and they were the biggest source of accomodations.

Altogether, the south tourism region accounted for 12 percent of all tourist visits in the province.

Eighty-six per cent of visits to the region came from within the province. Nearly a third were from the Calgary area. Alberta residents were responsible for three-quarters of the tourism dollars spent in the region.

And nearly 40 per cent of the visits were during the months of July to September.

Total tourism spending across Alberta totalled around $8.3 billion, during 34.7 million visits, 86 per cent of them by Albertans.