Pattison Media (formerly the Jim Pattison Broadcast Group) has announced its 2021 Prairie Equity Scholarship competition; aimed at broadcast and digital media students in the Prairie Provinces who are part of under-represented groups.

The Equity Scholarship was instituted in 2009 to address the shortage of team members from four groups; Indigenous Peoples, Persons with Disabilities, Members of Visible Minorities, and Women. Pattison Media believes that by supporting the career development of these groups, the industry will access an untapped pool of potentially talented employees, encourage diverse viewpoints and backgrounds, enhance relationships with local communities, and broaden the advertiser and audience base.

This year, two $2,000.00 awards will be made to residents of Alberta, Saskatchewan or Manitoba who, in 2021, are attending or planning to attend a recognized Broadcast or Digital Media Program at a post-secondary institution in one of those provinces. Applicants can access a scholarship information and application package at the websites of the Prairie divisions of
Pattison Media, or through the Broadcast and Digital Media Programs at Prairie post-secondary institutions. Deadline for applications is October 8th, 2021—with the award to be announced in November.