
Mind the chocolate gap: Britons grumble as Toblerone shrinks
GENEVA — More valleys, fewer peaks: The maker of Toblerone Swiss chocolate has widened the spaces in some of its iconic, triangle-array bars, offering about 10 per cent less product for the same price. Fans are outraged.
The multinational says the move — which affects products globally, though mainly in Britain — was necessary to cope with higher prices for ingredients. But many consumers are livid at the perceived sleight of hand and the change to the traditional look of the treat, first created in 1908 in Switzerland.
“The shape of the bar may have looked like the Swiss Alps before, now it’s a bit more Holland,” said British consumer Tony Mathews.
For many, the Toblerone is linked to travel — a gift purchased at the airport before boarding a plane home — though it is increasingly available in supermarkets and shops.