Toronto FC success drives up ratings while struggling Jays’ numbers drop

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Toronto FC (12-3-8) is currently leading the Eastern Conference and MLS standings. TSN says TFC games on TSN/CTV are averaging 93,000 viewers this year in terms of total audience, compared to 59,000 over the same time period last season.

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The Whitecaps season average is 86,000, compared to 69,000 in 2016. The Montreal Impact are averaging 80,000, compared to 73,000 last season. 

All three teams have seen double-digit increases in the 18-34 demographic over the same period last season: Toronto FC up 39 per cent, Montreal Impact up 22 per cent, and the Vancouver Whitecaps up 12 per cent, according to TSN.

Montreal (7-8-6) stands ninth in the East while Vancouver (9-8-4) is seventh in the West.

Soccer and baseball have a way to go to catch hockey when its comes to TV audience. 

Sportsnet says last season’s Hockey Night in Canada’s ratings were up 11 per cent from 2015-16 with an average audience of 1.8 million viewers for the 7 p.m. ET game, and up six per cent (821,000 viewers) for the late game.

Sportsnet’s regional Leafs broadcasts averaged 536,000 last season, up 32 per cent from the previous season.

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Neil Davidson, The Canadian Press