By The Canadian Press

Playboy magazine founder Hugh Hefner dies at 91

Sep 28, 2017 | 4:29 AM

LOS ANGELES – Playboy magazine founder and sexual revolution symbol Hugh Hefner has died. He was 91.

The magazine released a statement saying Hefner died at his home of natural causes Wednesday night surrounded by family.

Founding the magazine in 1953, Hefner built a brand that defined the sexual culture of the second half of the 20th century.

Playboy’s buxom models were the objects of millions of men’s fantasies as Hefner challenged what he derided as America’s “Puritanical” attitudes toward sex.

For decades, he was the pipe-smoking, silk-pajama-wearing centre of a constant fantasy party at Playboy mansions in Chicago and then in Los Angeles.

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“One of the nicest men I’ve ever known. Godspeed, Hugh Hefner,” singer Nancy Sinatra said on Twitter. Television personality and former Playboy model Jenny McCarthy tweeted her thanks for “changing so many people’s lives, especially mine. I hope I made you proud.”

(The Associated Press)