Frigid temperatures a reminder what the upcoming Coldest Night of Year walk is all about
LETHBRIDGE – One of the most important nights of the year for the Streets Alive Mission, and for the less fortunate in Lethbridge, is quickly approaching.
The ‘Coldest Night of the Year’ website is live, and organizers are asking people from local businesses, churches, and other community groups are encouraged to sign up now to start gaining support to help reach their fundraising goals well in advance of the charity walk taking place on Feb. 23.
Marie McLennan, the Mission’s Associate Director of Philanthropy, says the Coldest Night of the Year is one of the keynote events they have every year, and it’s definitely an awareness event.
“When we get temperatures like what we’ve had this past week, I’ve had several calls from people saying, ‘I want to get involved with Coldest Night because I understand now’. If you think about how inconvenient it is to warm up the car in the morning or plug it in at night, it does make a person stop and think about the people who can’t get in from the cold.”