Save-On-Foods in North Lethbridge. (Lethbridge News Now)

By David Opinko

Save-On-Foods launches $1-million campaign to feed kids during COVID-19 pandemic

Apr 2, 2020 | 3:21 PM

LETHBRIDGE, AB – One of Canada’s largest grocery chains wants to ensure that school-aged children do not go hungry.

For the Toonies for Tummies campaign, customers can donate two dollars or 500 More Rewards points at the register. Save-On-Foods will match all donations to a maximum of $500,000.

“We know that kids need nutritious meals and we are absolutely committed to helping these organizations continue their critical mission despite school closures. The work our community partners do to feed young Canadians is so important,” said Save-On-Foods President Darrell Jones. “We are grateful to Breakfast Club of Canada and our other partners who have joined forces with us to support our schools and students. I know our customers share our commitment to our communities and will blow us away with their generosity.”

It is estimated that as many as one-in-five school-aged children in Canada rely on school-based nutrition programs, but school closures mean many will be unsure of where their next meal will come from.

Money raised through Toonies for Tummies will be donated to the Breakfast Club of Canada, which helps to feed more than 243,500 youths in 1,809 schools across the country every year.

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Donations raised locally will go to local schools, community organizations, and other partners.

“As we ramp up efforts to support an increasing number of Canadian families facing food insecurity, this generous commitment to raise $1 million is a timely blessing,” said Breakfast Club of Canada President & Founder, Daniel Germain. “We are grateful for the continued support from Save-On-Foods, and we look forward to supporting their efforts to accelerate true community partnerships to solve this problem. We are proud that we have been entrusted with ensuring these funds and resources are put to their best and highest use.”

Toonies for Tummies is organized by The Grocery Foundation. More details here.