Here’s how the federal leaders will pitch voters as an election campaign kicks off
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OTTAWA – The lines of attack have been traced for months, but now federal parties’ battle plans are poised to go into effect with an election campaign set to kick off Sunday.
The Liberals hope to tout their record of steering the country through a global pandemic that threatened Canadians’ health and economic stability, and can be expected to continue casting doubt on Conservatives’ commitment to emissions reduction, LGBTQ rights, and child-care funding.
Hamish Telford, an associate professor of political science at the University of the Fraser Valley, says the Tories will fire back by framing Prime Minister Justin Trudeau as elite and out of touch while portraying leader Erin O’Toole as the “competent everyman.”
NDP Leader Jagmeet Singh, adopting a tax-the-rich populism and a “happy warrior” demeanour, will test out whether his engaged delivery style and outsized social media presence will translate into votes as he accuses Trudeau of inaction on progressive goals.
