Agriculture and Forestry Minister Devin Dreeshen - photo credit to Gov't of Alberta

By Dori Modney

Feedback needed for made in Alberta engagement

Feb 9, 2022 | 3:18 PM

LETHBRIDGE, AB. — It’s an area where Alberta has not kept pace with other provinces and Alberta agriculture is taking steps to rectify the situation.

Most provinces, except Alberta, have voluntary food labelling programs that help consumers easily identify locally produced, processed, and manufactured products.

Agriculture and Forestry Minister Devin Dreeshen introduced the new Made in Alberta, by Albertans labelling initiative last summer at the Millarville Farmers’ Market and noted it was a work in progress. As the province works to develop a recognized, voluntary label with consistent standards applied to all Alberta-made products, it needs input from Albertans and stakeholder.

Feedback, by way of surveys, will help with the development of a “Made in Alberta, by Albertans” label that will help shoppers easily identify products made in the province, and support local businesses in Alberta’s economic recovery.

Feedback will be collected on how to implement the voluntary labelling program, including criteria for using the label.

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Albertans are invited to provide feedback until February 19 on the proposed voluntary label and how it would impact their purchasing habits.

Meanwhile, Alberta producers, processors, manufacturers, and industry organizations can also provide feedback until February 19 on the proposed voluntary label and how it would work for their businesses.

Along with the surveys, there will be virtual stakeholder sessions in which stakeholders will be able to discuss how the new labelling program will be implemented. The gathered information from consumers and industry stakeholders will be used to finalize the proposed labeling.

Public survey

Albertans are invited to provide their feedback until February 19 on the proposed voluntary label and how it would impact their purchasing habits.

Take the survey

Stakeholder survey

Alberta producers, processors, manufacturers, and industry organizations are invited to provide feedback until February 19 on the proposed voluntary label and how it would work for their businesses.

Take the survey

Stakeholder virtual sessions

Stakeholders will be invited to participate in virtual discussions on how the new voluntary labelling program will be implemented.