Former U of L student inspired by ‘Logan Boulet Effect’ in creation of logo for Green Shirt Day 2022

Wong said the Logan Boulet Effect served as the inspiration for his design. It features two ribbons, one green and one yellow, intertwined with the words ‘Logan Boulet Effect’ and ‘Humboldt Strong’ on them. The ribbons in the new logo feature multiple geometrical shapes within them, something Wong made after watching an interview with the Humboldt Broncos pastor, who inspired him to create a design incorporating stained glass.

Image of the Green Shirt Day 2022 logo. (Supplied by the University of Lethbridge)

Wong, who works as a graphic designer in Calgary, stated that the design includes abstract elements. He said, “the different shades of green represent freshness, renewal and affirmation of life and the idea that communities are stronger together.”

“The yellow represents the people who were affected by the Humboldt bus crash itself. For every shape that’s in the yellow, it represents each individual who was affected.”

Wong added, “my hope is that the different shades of colour represent different communities.”

“The angled white lines in the green ribbon are inspired by pictures of the hockey stick that Logan had, with a more direct reference to him with the number 27 on the ribbon.”

Toby Boulet said the logo has been well-received for its thoughtful design.

Boulet commented, “it replicates Logan’s ribbons, which I like, and I like that the Humboldt Broncos are still recognized prominently in the logo.”

“I think it speaks to people. Register, be inspired and tell your family. If you want to think about Logan, think about the Logan Boulet Effect, and the Humboldt Broncos.”

In the days and weeks following the tragic Humboldt Broncos crash, nearly 150,000 Canadians registered to become organ donors, spurring the creation of Green Shirt Day to maintain momentum and honour the victims and families connected to the crash.

For Boulet, he said it was important to involve the U of L in the process of creating a new look for Green Shirt Day, something they plan to do on a regular basis.

He noted that his son Logan was accepted to the U of L before his passing. Toby Boulet is currently a senator at the post-secondary and managed the Pronghorns women’s rugby team for 20 years. His wife Bernadine went to the U of L, as did his daughter Mariko.

“We’re very connected to ULethbridge and if we’re going to try a contest, we’re going to go to the University. We set it up with the Department of New Media in the Faculty of Fine Arts, and we included a $750 award for the winning design.”

It was a first for Wong to enter a design contest. In addition to winning this year’s contest, he has been offered a contract with Green Shirt Day for more design work.

Wong said, “going through this process with Green Shirt Day is a real learning experience for me and I feel lucky. Through the collaboration, I have gotten more experience than I thought I would have when I entered this contest.”

Over 2,100 shirts have been ordered for the Lethbridge area along, as schools, the fire department, and Lethbridge Transit staff will all don green on Thursday, April 7. Those interested in obtaining an official Green Shirt Day shirt can do so online.

Anyone can be an organ donor and in Alberta, the registration process is done completely online through the Organ and Tissue Donation Registry.

by Justin Goulet

Former U of L student inspired by ‘Logan Boulet Effect’ in creation of logo for Green Shirt Day 2022

What's Happening