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Olympic sprint champion De Grasse named ambassador for Coolbet
TORONTO — He’s all business on the track, but Andre De Grasse is anxious to show he also has a lighter side.
Coolbet, an online sportsbook, unveiled the champion sprinter as an ambassador Thursday. The multi-year partnership comes after Ontario’s fledgling sports-betting industry opened up fully Monday.
“People like to say I stay cool under pressure so I thought it was a good slogan that fit right there,” De Grasse said in a telephone interview. “I thought it was a perfect fit with my brand to have some fun and also now be able to bet on my favourite things like the NCAA final four, college football or basketball games.
“On the track, most of the time it’s all business, all serious. But this will be trying to have people laughing and enjoying it in a fun type of way.”