City committee recommends creating doctor marketing and advocacy plan
LETHBRIDGE, AB – The City of Lethbridge is getting closer to potentially implementing a new plan to recruit, retain, and train doctors.
At this week’s Cultural and Social Standing Policy Committee (SPC) meeting, the SPC voted to recommend that city council take a trio of actions that would bring more medical professionals into the city.
One would see the municipality contribute $15,000 to a family physician marketing and recruitment campaign in partnership with Alberta Health Services (AHS), the Chinook Primary Care Network (CPCN), Economic Development Lethbridge, and other interested parties.
Dr. Michael Auld, a Medical Director in Alberta’s South Zone, says marketing efforts would be best prioritized on showcasing the lifestyle in Lethbridge.