Edible Elegance Cake Shop supports families in the community of Lethbridge and surrounding areas. (Photo: A.Epp/LNN)

By Pattison Media

Think Local: Amplify Southern Alberta

Edible Elegance: a family business supporting other families

Feb 6, 2023 | 4:37 PM

LETHBRIDGE, AB – Edible Elegance Cake Shop is a locally-owned, family-operated, full-service cake and cupcake shop in Lethbridge. It opened its doors in 2008, and it has evolved into a local favourite.

Edible Elegance began as a ‘mother-and-daughters’ venture fifteen years ago. Jacki Smith and her daughters, Jessie and Virginia, had twenty-five years of cake decorating experience between them, and they wanted to become entrepreneurs to have artistic freedom for their craft.

Jackie and her daughters agree it is important to support and give back to a community that has supported them continually for all these years.

“We have many loyal customers who have supported us from the beginning,” says Jacki, “and someone new every week through our door.”

Jackie says many families have supported the business over the years, and now Edible Elegance is thrilled to be able to support them in return.

Nighttime construction on Hwy 3 in Lethbridge starts April 17

Apr 17, 2025

SASHA launches #BuyABed fundraiser to support vulnerable Lethbridge residents

Apr 04, 2025

$20K grants available: TELUS STORYHIVE Pan-Asian Edition opens applications April 1

Mar 18, 2025

“We have customers for whom we have made first birthday cakes through to their 13th, 14th and 15th birthdays, who are now asking us for donations for sports, dances, schools, etc., and we think that is such a cool thing!”

Edible Elegance has donated to various events and organizations, such as cake walks, Kids & Cops, Big Brothers and Big Sisters, hospitals, schools, health care facilities, sports, and other charities in the form of cash, products, and gift cards.

“We get asked weekly to support local causes,” says Jacki, “and we always try to help in some way or another.”

Jacki and her daughters are committed to the community and proud to be part of the local business landscape.

“We are a family-owned business,” says Jackie, “working hard every day to make your experience sweet.”

So, whether you’re looking for a custom cake or a quick treat, come in and discover the local charm of this darling shop.

Thank you, Edible Elegance Cake Shop, for being a local business that is making a difference in our community!

Pattison Media is proud to support the local community with the ‘Amplify Southern Alberta’ promotion, featuring local businesses, individuals and groups that make a difference in our community.

If you know a community-minded person, group or business that you think should be featured as part of Pattison Media’s ‘Amplify Southern Alberta’ promotion, you can submit a nomination and enter to win prizes at WILD 95.5 or All Hits B93 radio.

Read more stories that Amplify Southern Alberta.

Read more Lethbridge News Now.

For local news delivered daily to your email inbox, subscribe for free to the Lethbridge News Now newsletter here. You can also download the Lethbridge News Now mobile app in the Google Play and the Apple App Stores.