
‘Unimaginable excess’: Bid to attract showy superyachts to Cape Breton under scrutiny
HALIFAX — Not so long ago, the largest community in Cape Breton was best known as home to one of the most toxic waste sites in North America: the infamous Sydney tar ponds.
Containing one million tonnes of oozing sewage and industrial sludge — left behind after centuries of steelmaking — the site has since been capped with concrete and transformed into a sprawling urban park that opened 10 years ago.
“It’s a transformation from what was an industrial economy to one that is more service-based with tech businesses and education, ” says Terry Smith, CEO of Destination Cape Breton, the island’s tourism marketing organization.
With memories of the tar ponds receding, the port city is now trying to cultivate an upscale vibe — one that includes appealing to billionaires and their toys. It wants to become a destination for superyachts, the most expensive, luxurious boats in the world, which have become the ultimate status symbol for A-list celebrities, dot-com titans and lesser-known oligarchs.