The rain didn't damper the fun of last summer's Whoop-Up Days Parade on August 22, 2023. Applications to participate in the 2024 parade are now open. (Photo: LNN)

By Justin Goulet

Theme announced for 2024 Whoop-Up Days Parade, applications open

Apr 24, 2024 | 11:09 AM

LETHBRIDGE, AB – The Whoop-Up Days parade is set to entertain Lethbridge on August 20, 2024.

Applications are now open for those that want to participate in the parade, which serves as a kick-off to the annual festival in the city every summer.

Officials say the theme for the 2024 parade is ‘Grow Up Western’.

“People of many different backgrounds make up southern Alberta, but they all share the essence of Western culture and spirit that runs deep within those who call this area home,” reads the application form from Lethbridge & District Exhibition.

The parade is expected to follow its traditional route, starting at Park Place Mall and traveling along 3 Avenue South and 13 Street North, ending at Galbraith Elementary School.

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Last year, Mother Nature delivered significant rainfall, but that did not stop the parade fun, with the streets lined up and the parade itself comprised of many eager participants.

READ MORE: Whoop-Up Days Parade draws a crowd in Lethbridge

Officials with the Exhibition say the 2023 Whoop-Up Days festival was attended by 77,263 people over the course of five days.

That significant turnout was more than 160 per cent higher than the six-year average and above the historical reported record of 69,964 individuals, set in 2007.

READ MORE: Whoop-Up Days 2023 shatters attendance records

Last summer’s Whoop-Up Days was also the first to be held since the official opening of the Agri-food Hub and Trade Centre.

READ MORE: Lethbridge & District Exhibition’s Agri-Food Hub and Trade Centre opens doors

An application form to be a part of the 2024 parade is available here.

The parade is set to be held on August 20.

READ MORE: Whoop-Up Days Parade draws a crowd in Lethbridge

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