Tourism Lethbridge highlights local attractions during VIP bus tours

Up next was a stop at CASA in downtown Lethbridge, followed by visits to the Southern Alberta Art Gallery (SAAG), the Galt Museum & Archives, and the Helen Schuler Nature Centre before the tour looped back to Nikka Yuko.

Participants were able to roam the different exhibits and hear more about each location from those that work directly at the attractions.

One of the tour stops was CASA in downtown Lethbridge, May 15, 2024. (Photo: LNN)

“These tours are for our frontline workers to teach them a little bit about creating a better visitor experience for our visitors coming into Lethbridge,” says Dominika Wojcik, Senior Director of Communications for Tourism Lethbridge.

She believes that when tourists come to Lethbridge, they love to hear recommendations on activities to do and places to visit from locals and that’s where frontline workers come in, as they are usually the first person a visitor will see when checking out the city.

“We want to ensure that they are understanding of all of the things that we have to offer in Lethbridge and that they can then send people all around the city,” she adds.

Tourgoers were taken to each location on a Lethbridge Transit bus, May 15, 2024. (Photo: LNN)

Wojcik says this week’s tours were a “one-time effort”, but the organization is hoping to make the initiative a regular occurrence. Additionally, she says they are working on a virtual component to highlight local sights and sounds and the work of frontline staff.

Participants checking out the ‘Art’s Alive and Well in the Schools’ exhibition at the Southern Alberta Art Gallery, May 15, 2024. (Photo: LNN)

Payton Grindle is a Downtown Lethbridge BRZ ambassador for the summer. She participated in one of the tours on Wednesday, and says it was a great way to learn more about different attractions in the city.

The fourth location on the tour was the Galt Museum & Archives, May 15, 2024. (Photo: LNN)

Wojcik, meanwhile, believes the visitor experience “directly leads to economic impact”.

“We know that the more visitors we have, the better experiences they have, they’re going to want to extend their stays, come again, tell their friends and family and that’s our main goal here, is to create a better visitor experience which ultimately leads to more economic impact for our city,” she says.

Before concluding the tour by looping back to Nikka Yuko Japanese Garden, attendees made a stop at the Helen Schuler Nature Centre, May 15, 2024. (Photo: LNN)

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by Justin Goulet

Tourism Lethbridge highlights local attractions during VIP bus tours

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