(Photo: Economic Development Lethbridge)

By Christian Oldale

Results released for 2024 Brighter Together Survey

Jan 16, 2025 | 10:39 AM

The results of the sixth annual Lethbridge Brighter Together Survey have been released.

The survey is put together by Economic Development Lethbridge (EDL), Lethbridge Chamber of Commerce and Downtown Lethbridge Business Revitalization Zone (BRZ), and the 2025 edition wrapped up in December.

The results were made public this morning at mayor Blaine Hyggen’s State of the City breakfast. According to officials from EDL, the results of the survey showed some increased optimism from residents.

Among Lethbridge businesses, 63 per cent of those businesses who answered the survey are optimistic about the health of their business in the next 6-12 months.

This year’s survey was completed by 126 Lethbridge businesses, which represent 16,509 or 22.5 per cent of employees currently working in the city. Of businesses that did complete the survey, 48 of them noted that they are located in downtown Lethbridge and 30 of the respondents are considered major employers, meaning they employ 100 or more people.

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Cyndi Crane, CEO of the Lethbridge Chamber of Commerce said, “These results are encouraging and prove that businesses in Lethbridge do have the opportunity for success in our city. We know that the business community in Lethbridge is filled with hard working, community minded individuals, all the way from our small shops in the downtown to bigger operations throughout the city.”

More results of the survey showed that the biggest strengths to doing business in the Lethbridge area include quality of life and a collaborative environment, according to those who partook un the survey.

They also said that utilities costs and municipal tax environment presented the biggest challenges to doing business in the Lethbridge area.

Trevor Lewington, CEO of Economic Development Lethbridge said, “Our community should be proud that Quality of Life remains a huge advantage to doing business in Lethbridge. The hard work that goes into making Lethbridge a desirable location is a big task and every business, non-profit organization, community association and cultural organization have a big hand in that along with partners from every level of government.”

Detailed survey results can be found on the Economic Development Lethbridge website.