By Canadian Press

Federal government ends boycott of advertising spending on Meta platforms

Feb 6, 2025 | 9:23 AM

OTTAWA — The federal government has ended its boycott on buying advertisements on Meta platforms, including Facebook and Instagram.

The Privy Council Office confirmed the government’s decision, first reported by CTV news.

Ottawa stopped purchasing ad space from Facebook’s parent company in July 2023 after the California-based firm blocked all news content on its platforms in Canada.

Meta’s decision was in response to a federal law requiring digital companies to compensate Canadian media outlets for sharing their content in the country.

The social media giant continues to block news content for Canadian users, but the Privy Council Office confirms the federal government spent $100,000 for space on Facebook and Instagram for a campaign launched in January.

Nighttime construction on Hwy 3 in Lethbridge starts April 17

Apr 17, 2025

SASHA launches #BuyABed fundraiser to support vulnerable Lethbridge residents

Apr 04, 2025

$20K grants available: TELUS STORYHIVE Pan-Asian Edition opens applications April 1

Mar 18, 2025

That campaign highlights the federal government’s GST/HST break on select items, including restaurant bills and children’s clothing, which runs until Feb. 15.

This report by The Canadian Press was first published Feb. 6, 2025.

The Canadian Press

For local news delivered daily to your email inbox, subscribe for free to the Lethbridge News Now newsletter here. You can also download the Lethbridge News Now mobile app in the Google Play and the Apple App Stores.