The Agri-food Hub & Trade Centre could soon have a new name. (Photo: Lethbridge News Now)

By David Opinko

Naming rights up for grabs at Lethbridge’s Agri-food Hub & Trade Centre

Aug 8, 2025 | 2:42 PM

Lethbridge’s largest event centre could soon have a different name.

A request for proposals has gone out for the Agri-food Hub & Trade Centre.

Prospective sponsors will have until August 27, 2025, to submit naming rights bids.

It is unclear at this time how many, if any, businesses have made submissions.

As this is an active proposal, the City of Lethbridge told LNN that it would not be sharing any further details outside of what is outlined in the proposal.

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The City, however, will provide updates when it is further along in the process.

Lethbridge & District Exhibition (LDE) has declined to provide any comments at this time as it is a City of Lethbridge-led process.

The $77 million facility, spanning 268,000 square feet, opened in August 2023 as LDE looked for a larger, more modern space for events and festivals.

READ MORE: Lethbridge & District Exhibition’s Agri-Food Hub and Trade Centre opens doors

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