The University of Lethbridge has unveiled its new branding and logo. (Photo: Lethbridge News Now)

By David Opinko

University of Lethbridge unveils new branding & logo

Sep 8, 2025 | 1:33 PM

The University of Lethbridge (U of L) continues to look ahead while paying homage to its past by showcasing its new branding identity and logo.

Michelle Helstein, Provost and Vice-President of Academics, was one of several speakers at Monday’s grand unveiling event, which also coincided with the first day of classes at the U of L.

The new logo is an evolutionary one as it incorporates previously used elements like the sun and the Fiat Lux motto.

“What you really do see is an emphasis on the sun – that’s part of our history, part of the community that brought this university together in the late 60s, to really think about that, ‘Let there be light’ and the ways in which learning and teaching and research really are integral to those pieces,” says Helstein.

It also pays respect to the U of L’s commitment to Indigenous peoples, featuring four keystone poles that form a tipi’s foundation, representing stability, support and collective strength.

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The central opening looks to the sky, which is meant to signify perspective, aspiration and the spirit of shared learning.

The blue and gold colours reflect those of the U of L Pronghorns and the hard work and determination of their student-athletes.

The symbolism of the U of L’s new logo. (Photo: University of Lethbridge)

Helstein adds, “The thing I’m most excited about is that it really does, I think, speak to students and what we do for students and what students do for this university and for the City of Lethbridge, really thinking about how we create students that are fluent with many perspectives and really ready to challenge their futures and their careers.”

She says the logo and branding have been in the works for about one year now.

The university held widespread consultations that saw input from more than 1,000 people, including students, faculty, alumni and other key stakeholders.

It also entailed the creation of a new story for the U of L, one in which it is guided by a deep sense of connectedness. You can learn more about that in the videos below.

U of L students wear sweatshirts that show off the university’s new logo. (Photo: University of Lethbridge)