U of L Alumni Association president Cyndi Crane and first-year U of L student Joshua Nilsson promote the returning Buy a Student a Breakfast campaign. (Photo: U of L)

By David Opinko

U of L’s Buy a Student a Breakfast campaign returns

Nov 24, 2025 | 1:15 PM

Food is the fuel of the brain, and many university students lack the funds to properly nourish themselves.

That is why the University of Lethbridge (U of L) is bringing back its Buy a Student and Breakfast campaign, just in time for final exams.

“As a community, it’s really the small things that we can do for each other that help build and develop unity,” says Dr. Locke Spencer, Chair and associate professor in the Department of Physics & Astronomy. “So, when you consider what you can do to just show a student you care, this is one thing that is pretty easy for most people.”

A donation of six dollars provides a student with a free breakfast coupon, redeemable on campus.

Last year, the initiative saw nearly $10,000 in donations and a total of 1,560 breakfast coupons purchased. This time, organizers hope to double that.

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Cyndi Crane, president of the U of L Alumni Association, says all alumni can relate to the pressures students face this time of the semester and understand how important nutrition is in setting people up for success.

“My hope for this year’s campaign is that we reach every single ULethbridge alumni, all 55,000-plus, and I want them to go back to that moment, that moment where they were that student writing that test,” says Crane. “I want them to remember that time in their life when they needed support — and a breakfast like this is that warm hug that everybody deserves.”

The BASAB campaign runs through Tuesday, Dec. 2, after which coupons will be available to be picked up and utilized by students during the exam period. Those looking to donate can visit: ulethbridge.ca/giving/buy-student-breakfast.