L-R: Kim Gallucci, CEO, Excite Lethbridge; Pat Plain, Sales Representative, Lethbridge, Cooper Equipment Rentals; Clinton Esterhuizen, Lethbridge Branch Manager, Cooper Equipment Rentals; Mike Wuchterl, Partnerships Manager, Excite Lethbridge (Image Credit: Excite Lethbridge)

By David Opinko

Cooper Equipment Rentals becomes naming sponsor at Lethbridge Trade & Convention Centre

Jan 23, 2026 | 9:18 AM

Excite Lethbridge is excited to announce a new naming sponsor.

Cooper Equipment Rentals has signed a five-year deal worth $375,000 to become the title sponsor of the Cooper Equipment Rentals Hall (formerly Hall A) in the Lethbridge Trade & Convention Centre.

They are also the exclusive rental equipment provider of Excite Lethbridge.

Kim Gallucci, CEO of Excite Lethbridge, says the partnership will help them to more sustainably produce community-favourite events like Whoop-Up Days, Ag Expo, the Lethbridge & District Pro Rodeo, the Lethbridge Farmers’ Market, and Canada Day.

“We are very thankful to Cooper Equipment Rentals for this partnership and we look forward to all we can accomplish together over the next five years,” says Gallucci. “Cooper has been a great partner to us and through their equipment rentals, we are better able to deliver our events to the high-standard that the southern Alberta community expects.”

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Cooper Equipment Rentals has more than 90 branches and over 1,300 employees across Canada, and has been in business for more than 50 years.

The company will be on full display at Ag Expo from Feb. 25-27 as an exhibitor.

“Great things happen when a community comes together, says Clinton Esterhuizen, Lethbridge Branch Manager, Cooper Equipment Rentals. “Because progress is a team effort. We don’t just serve communities — we belong to them.”

Upcoming events to be held in the Cooper Equipment Rentals Hall include the Alberta Food and Beverage Expo on Jan. 24, the Prairie Sky RV Winter Expo & Festival from Jan. 28 – Feb. 1, and the Southern Alberta Home, Garden & Leisure Show from March 12-14.

See all events at excitelethbridge.ca.