Survey finds strong support for tourism in South Canadian Rockies, housing concerns remain

“Strong support also comes with clear expectations.”

Stefaniw said residents want tourism growth that protects housing affordability, supports infrastructure and preserves the region’s landscapes and community character.

The findings suggest residents see tourism as something that should be managed, rather than accommodated.

54 per cent of respondents identified tourism as a key driver for economic growth.

Many also reported day-to-day benefits, with 87 per cent saying tourism supports the local economy, 77 per cent citing increased recreation opportunities and 74 per cent pointing to its role in economic diversification.

About 68 per cent said tourism contributes positively to the overall quality of life.

However, housing emerged as a key concern, with only 22 per cent of respondents saying tourism has a positive impact on the housing market.

The survey also found 90 per cent of residents feel informed about tourism and its effects on their communities.

63 per cent said they would welcome more visitors, while 70 per cent said the benefits of tourism outweigh the drawbacks.

Stefaniw said the results will help guide future planning.

“This survey provides a valuable roadmap,” she said.

“By listening to residents now, we have an opportunity to align tourism with community values and ensure it contributes positively to the future people want to see.”

The South Canadian Rockies Tourism Association says the results will be shared with municipal partners, community stakeholders and industry leaders to inform future tourism planning and policy discussions.

by Haven Thibert

Survey finds strong support for tourism in South Canadian Rockies, housing concerns remain

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