What’s this year’s World Cup anthem? Canadian producer Cirkut sees unity in many voices
As the World Cup approaches, one question hangs over FIFA’s sprawling new official album: what’s the anthem?
Previous tournaments were defined by singular songs that became inseparable from the event — think Ricky Martin’s “The Cup of Life” in 1998 or Shakira’s “Waka Waka” in 2010.
But in an era of fragmented audiences and endless choice, Canadian producer Henry Walter acknowledges people consume songs differently now.
“Is one song ever enough? I don’t know. We all want more and we want it now,” jokes the hitmaker better known as Cirkut, who’s helmed bangers for The Weeknd, Lady Gaga and Rosé.


