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Lethbridge singer Luke James Bruce performs at Southland Trailers' pancake breakfast event Aug. 20, 2026. (Image Credit: Dave Lueneberg | LNN)
Nine-year annual Whoop-Up tradition

Southland Trailers holds fundraising pancake breakfast for Therapeutic Riding Association

Aug 20, 2026 | 4:01 PM

One of what’s, traditionally, the largest-attended pancake breakfasts during Whoop-Up Days week took place this morning at Southland Trailers. 

Second-generation co-owner Scott Sailer was thrilled to see another big turn out.

“I think you just feel it when you pull up to the location,” an enthusiastic Sailer said towards the end of the successful event.

“You see the big 30 by 60-foot Canadian flag hanging there. All the vehicles, the trailers, the sponsors that are all here. It’s absolutely fantastic. Good job to everybody.”

By donation, the 9th annual breakfast also featured a silent auction, with all the money raised going to the Lethbridge Therapeutic Riding Association.

While not revealing his hand, Sailer said next year will be bigger and better as Southland celebrates its tenth year of having the fundraising breakfast and connection with LTRA.