ULethbridge professor to discuss agri-business landscape challenges at next Talk Series presentation

An associate professor with the University of Lethbridge’s Department of Economics will discuss challenges facing the agri-food business and ways to overcome them in the next Public Professor Series session.

Dr. Danny le Roy will share ways economic science can overcome financial pressures, environmental concerns, technological changes, and more in his presentation: The Curious Task of Economics and Why It Matters More Than Ever in Canadian Agriculture, Thursday, Nov. 26.

Le Roy says economics enables us to better grasp the source, nature, and consequences of these issues.

“Most people think that economics is about money and banking and forecasting the future, but the economist’s crystal ball is as faulty, cloudy, and broken as everybody else’s. We have no clear insight into the future,” he says. “We all have to make choices under conditions of scarcity and uncertainty, and when we make a choice, we sacrifice our best alternative, and that’s what makes economics so meaningful—it’s drawing people’s attention to the nature of their decision-making and the consequences of it.”