Then one foggy Christmas Eve, reindeer got connected
ROVANIEMI, Finland — Rudolph and friends no longer need to rely on the famous reindeer’s red nose to avoid getting lost. Now they have wireless technology.
To keep track of their animals in Lapland, Northern Finland’s vast and remote snow-covered forests, reindeer herders are turning to technology by fitting them with internet-connected collars.
Herders who previously spent weeks searching for their reindeer in sub-zero wilderness can now instantly see where they are on a mobile app that receives up-to-date location data.
“In all sectors of society, this (tech) efficiency is playing a big role. It’s the same in reindeer husbandry,” said Seppo Koivisto, whose hundreds of reindeer roam Lapland’s 4,000 square-kilometre (1,545 square-mile) Palojarvi District.


