Health Canada moves to restrict alcohol in single-serve sugary drinks

She had allegedly consumed one or more cans of a drink called FCKD UP with an 11.9 per cent alcohol content, which at the time was sold in convenience stores in 568-ml cans for less than $4. The company that manufactured the drink later ceased its production.

Under proposed rules creating a new class of “flavoured purified alcohol beverage,” that 568-ml drink would be capped at 4.5 per cent alcohol. A 355-ml can could contain up to 7.2 per cent alcohol while a 473-ml container could have up to 5.4 per cent.

Health Canada said an exemption would be made for beverages packaged in glass containers with a 750-ml volume or higher, since those drinks are typically intended for multiple servings.

Sharma said the packaging and marketing of the products are designed to appeal to younger consumers, with clear health impacts. “Research also suggests that these products are playing a role in hospitalizations related to alcohol among youth,” she said.

Hubert Sacy of Educ’Alcool, a Quebec non-profit that promotes responsible drinking, said the new regulations are an improvement over the existing vacuum, but he is disappointed the government did not take a stronger stance.

“After 9-1/2 months of consultations, we could have expected a better draft bylaw,” Sacy said Wednesday. He said a simpler solution would have been to limit the content of alcohol in every can to one standard drink. Authorities also should have addressed the problem that the sweet drinks mask the taste of alcohol, he said.

The proposed amendments to the Food and Drug Regulations will be published in the Canada Gazette on Saturday and will be subject to 45 days of consultations, until Feb. 5. The rules could be in effect by the spring of 2019.

Sidhartha Banerjee, The Canadian Press

by Canadian Press

Health Canada moves to restrict alcohol in single-serve sugary drinks

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