Focus groups confused, contradictory over marquee Liberal carbon pricing policy
OTTAWA — Focus groups conducted last summer and fall for the federal government suggest the Liberals’ marquee carbon pricing policy is poorly understood and generates contradictory reactions.
The survey found a mistaken belief that some form of carbon taxation currently exists across all of Canada and found “low awareness” of what carbon pricing actually means.
“Climate change, renewable energy, water and air pollution and recycling were top-of-mind environmental considerations, although awareness and knowledge of related terms were moderate at best,” says the report by Halifax-based Corporate Research Associates, which interviewed 20 groups of eight to 10 people in nine cities.
The work was part of a wider, $112,509 survey commissioned by the Privy Council Office to assess “views on current issues,” including innovation policy, the environment and culture and heritage. It was delivered to the government Nov. 4.


