Dawn Leite in Downtown Lethbridge -- LNN

By Connor Gunn

Downtown Lethbridge to reopen with new look

Jun 22, 2020 | 12:36 PM

LETHBRIDGE, AB– Over the next couple of months, residents of Lethbridge will be seeing certain enhancements to the downtown area.

Businesses have been hit hard by the COVID-19 pandemic and many businesses in the downtown area have closed up shop.

In the wake of Phase 2 of Alberta’s Relaunch Strategy, Lethbridge will be trying to revitalize the look and feel of the downtown square.

The new looks include:

– On-street patios

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– Light standard banners

– Streetery

– Additional outdoor seating for restaurants

The city believes all these items will “showcase new Downtown Lethbridge branding that celebrates the originality of the downtown core with a uniquely crafted feel.”

Groups received $50,000 in grant funding from the Alberta Government’s Community and Regional Economic Support (CARES) program, to support this project.

“We’re really excited for this fresh new start,” says Ted Stilson, Executive Director of the Downtown Business Revitalization Zone. “The new brand is about telling the stories of what makes Downtown Lethbridge special. The downtown businesses have been through a lot of change but they have grit and resiliency and they need our support now more than ever.”

City of Lethbridge Urban Revitalization Manager says “We felt that we could be more successful in promoting the amazing things happening downtown if we did that all together under a single Downtown Lethbridge brand.”

The city is urging residents are encouraged to visit downtown and use #togetherdowntown and #downtownlethbridge through social media platforms.