City implementing Transit On Demand pilot program

Sep 9, 2020 | 12:28 PM

LETHBRIDGE, AB– In the next little while, transit will look quite different with a new Transit On Demand program, as well as the implementation of new Access-A-Ride eligibility.

Based on recommendations from both the 2019 KPMG Operational Review and the 2017 Transit Master Plan, certain changes will try to help increase ridership, reduce costs, and make the most efficient use of resources.

The technology-based program will allow riders to book a pick-up point and drop-off point in areas of the city that transit doesn’t have routes.

This new program will focus on using technology to book rides, Transit On Demand will help increase ridership, expand service area coverage, and build in flexibility to create efficiencies.

The details of the Transit On Demand trial include:

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Transit On Demand will operate a one-year trial in east Lethbridge only
Monday to Saturday after 7 p.m.
30-minute frequency from 7 p.m. to midnight
City Link is developed by realigning routes 12, 23 and 24
All west Lethbridge routes and frequencies remain unchanged from the current level of service
Saturday and Sunday service remains unchanged from current level of service

“Through the community engagement we’ve done around Transit services, we know residents want reliable and convenient transit routes,” says Transit Operations Manager, Scott Grieco.

“That’s what Transit On Demand and City Link aim to achieve. We will be able to provide simple, straight conventional routes in the right areas at the right times while giving customers flexibility for trip bookings using on demand technology.”

Implementation of this new system will take up to 12 months to be fully operational.

by Connor Gunn

City implementing Transit On Demand pilot program

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