Image from Canadian Press taken before pandemic

By Connor Gunn

Save-On-Foods giving $10 million to fuel local sport

May 3, 2021 | 10:49 AM

EDMONTON, AB– Save-On-Foods is teaming with More Rewards to help local athletes across Western Canada and launching the Fueling Sport program to give athletes $10 million.

Over the next five years, Fueling Sport is providing more than 500 amateur high-performance athletes and 150,000 community-level youth athletes from British Columbia to Manitoba with needed supports.

Over the next four weeks, aspiring young athletes across Western Canada will also be given the opportunity to apply to join the Fueling Sport group and receive financial support and rewards.

“An athlete’s journey from their hometown field to the top of the podium is often incredibly challenging,” said More Rewards president Dan Howe.

“Between the cost to compete, the time and sacrifice away from home, friends, and family, and the daily grind from weight room to field of play – our Canadian athletes are tireless in their pursuit. We are thrilled to say that from today forward, we are making a meaningful impact to fuel their journeys and reward their efforts with free and discounted groceries from Save-On-Foods for an entire year.”

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Several elite amateur athletes have already been selected to join the Fueling Sport program, officials say.

“Today is just the beginning,” continued Howe.

“We will be welcoming hundreds more aspiring athletes from senior club and provincial levels to national team members to the More Rewards family with the nutrition they need to reach their goals in sport and beyond. The impact of this program on communities is vast. Not only will More Rewards and Save-On-Foods build relationships with high-performance athletes, we will be providing significant savings, fundraising opportunities, and support to parents, coaches, and volunteers of youth sport programs.”

Through this initiative, Fueling Sport hopes to help busy sport families, coaches and volunteers save on team snacks, food on the go, year-end team celebrations, and fundraising.