File photo inside of a Lethbridge Transit bus. Image taken before COVID-19. (Lethbridge News Now)

By Justin Goulet

Lethbridge Transit seeking feedback on modifying payment structure

Mar 3, 2022 | 10:18 AM

LETHBRIDGE, AB – Lethbridge Transit is reviewing how customers pay for their ride.

Public feedback is being sought on fare structure payment options. Starting January 1, 2023, the local transit network will introduce a new fare collection system that will allow customers to pay for a ride by credit card, debit card or by phone, in addition to the current cash method.

The City of Lethbridge said the new system will make the current one obsolete and allow for new options to improve system access and equity by capping fares at pre-determined levels, which will eliminate the need for customers to purchase monthly passes.

Residents can give feedback on the fare strategy through a public survey at the City of Lethbridge’s website. The survey is open until March 23.

Results of the questionnaire and the proposed fare strategy will be presented to the Civic Works Standing Policy Committee. The site also includes links to access the Lethbridge Transit virtual public engagement sessions.

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Those are being held on:

Tuesday, March 8 at 12 p.m.
Thursday, March 10 at 6 p.m.
Tuesday, March 15 at 12 p.m.

Additionally, there will be an in-person information session on Tuesday, March 22 at 6 p.m. at the downtown Lethbridge Park n’ Ride building.

Timothy Sanderson, general manager of Lethbridge Transit said, “this new fare collection technology allows Lethbridge Transit to price our services in a way that improves equity and incentivizes increased usage.”

“We are excited about having a conversation with the community in order to develop and recommend a strategy that preserves our revenue and potentially increases our customer base even further.”

A video explaining the Fare Strategy Revision with Sanderson can be seen below.

(Video courtesy City of Lethbridge on YouTube – CityofLethbridge)

by Justin Goulet

Lethbridge Transit seeking feedback on modifying payment structure

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