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Crop near Coaldale, Alberta, August 2022. (Photo: C.Gibson-LNN)

Sustainability focus for specialty pulse and oat milling company

Aug 24, 2022 | 6:15 AM

MELFORT, SK – A Canadian specialty pulse and oat miller has announced a major step forward for its sustainability program with the creation of a Sustainability Advisory Panel.

Avena Foods co-chair, Margaret Hughes, said the panel is comprised of farmers, civil society organizations, researchers, and food and beverage companies. The group will review Avena’s sustainability initiatives, provide suggestions for the program, and identify new opportunities.

“A primary goal of this panel is to increase the rigor and legitimacy of Avena’s sustainability program,” Hughes said. “We hope to do this by fostering partnerships amongst the value chain, affirming the value that all contributors bring to sustainability initiatives and developing a shared understanding and approach to sustainability on the Canadian Prairies — from the farm to processing to customer.”

Hughes and Mike Gallais, also of Avena, will co-chair the panel. Other members include Jean-Marc Bertrand with Danone Canada; Todd DeKryger with Nestle North America; Lynnell Olson of Seed Source; Julia Person with Bob’s Red Mill; Lana Shaw with the South East Research Farm; and Markus Weber of Field to Market Canada.