File photo of a Swoop Boeing 737-800 taking off. The ultra-low-cost airline had its final flight on October 28, 2023 and is now merged with WestJet's main operations. (Photo 162869890 © Amichaelbrown | Dreamstime.com)

By Justin Goulet

Final flight taken by Swoop as airline merges with WestJet

Oct 30, 2023 | 3:27 PM

CALGARY, AB – Swoop is no more.

The ultra-low-cost airline took to the skies one final time on Saturday, October 28, 2023, only five years after Swoop launched to Canadian travellers.

In June, Calgary-based WestJet announced it would be winding down its Swoop subsidiary and integrating the budget carrier’s operations into its existing 737 operations.

READ MORE: WestJet to wind down budget airline Swoop, integrate it into main operation

WestJet announced that now, instead of serving the ultra-low-cost market on only 16 aircraft, the airline’s fleet of 180 will transition to offer ultra-affordable travel options through to a premium in-flight experience on each of its aircraft.

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Alexis von Hoensbroech, WestJet Group CEO said, “As the first [ultra-low-cost-carrier] to enter the Canadian market, in 2018 Swoop pioneered the no-frills product in Canada and was best-in-class in generating ancillary revenues.”

“By keeping costs low, Swoop was able to offer the most competitive fares and appeal to Canadian travellers of all demographics. As we conclude this integration, we will learn from Swoop’s successes to best serve our guests with diversified product offerings that meet a variety of needs.”

The CEO added, “We want to commend all current and former Swoop employees on a job well done. Thank you for your hard work, commitment and passion that made Swoop possible.”

WestJet’s plan moving forward includes densifying the rear section of its 737 aircraft, while retaining a premium cabin up front, enabling the company to provide a range of in-flight offerings, from ultra-low-cost to premium, on every plane in its fleet.

READ MORE: Lethbridge News Now.

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