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(Photo: University of Lethbridge)

U of L, Pronghorns Athletics looking for artists in Blackfoot mark project

Dec 18, 2024 | 12:42 PM

LETHBRIDGE, AB – The University of Lethbridge and Pronghorns Athletics are looking for artists to design a new Blackfoot mark.

The call is out for Blackfoot artists to submit designs for the creation of a new Blackfoot mark to be featured on numerous areas, including Pronghorns jerseys and merchandise to digital media and University branding.

The University says the project is a meaningful step toward fostering deeper respect and inclusion, and showcases the school’s commitment to honouring the land and its people.

Neil Langevin, executive director of Athletics and Recreation Services said, “We’re really excited to launch this project and put the call out to Blackfoot artists to help us create this new mark. This collaborative initiative will bring together various partners, with guidance from Indigenous Knowledge Keepers, to ensure cultural integrity is maintained throughout the design process.”