Alberta government orders stop to rebranding of paramedic service provider

Critics, including the union representing about 3,500 paramedics across Alberta, have said it was a waste of resources that should be put toward addressing working conditions and staff shortages.

Hospitals Minister Adriana LaGrange says she shares the concerns, and that’s why she’s ordered the change to be scrapped until further engagement can be done.

In a statement from Health Sciences Association of Alberta (HSAA)President Leanne Alfaro, she said she appreciates that the provincial government is listening to concerns.

“Our members welcome the Minister’s decision to halt the proposed rebrand, and we are looking forward to the opportunity for further consultation on any proposed changes, including uniforms and branding,” Alfaro said. “Our EMS members are proud of the care they provide to Albertans and proud of their identity as first responders. Throughout this process, they have consistently emphasized the importance of focusing resources and attention on strengthening emergency care and supporting the retention and recruitment of professionals who deliver that care every day.”

–With files from rdnewsNOW staff

This report by The Canadian Press was first published June 10, 2026.

by Jack Farrell, The Canadian Press

Alberta government orders stop to rebranding of paramedic service provider

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