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Province unveils new official logo for Alberta Whisky

Jul 6, 2026 | 5:52 PM

The Government of Alberta unveiled the official Alberta Whisky logo, which they say will serve as a trusted mark of a made-in-Alberta, premium world-class spirit.

The logo, which was selected in collaboration with industry partners, includes images of Alberta grains, water and landscapes within the provincial shield.

“The Alberta name means something,” said Premier Danielle Smith. “It stands for quality, hard work and products people can trust. This logo gives consumers confidence they’re choosing the real thing and helps share Alberta’s story with the world.”

The province says only products that meet certain standards can use the designation Alberta Whisky or display the new logo.

These standards are that Alberta Whisky is required by law to be made using 100 per cent Alberta water and a proportion of grain sourced from local farms.

“Across Alberta, distillers are turning local ingredients into something we can all be proud of,” said Dale Nally, Minister of Service Alberta and Red Tape Reduction. “The new Alberta Whisky logo helps tell that story by giving whisky drinkers a trusted way to identify the world-class quality and craftsmanship behind every bottle.”

The government said there are 45 whisky distillers in Alberta, including 43 small craft distillers, according to Alberta Gaming, Liquor, and Cannabis.

Many have won prestigious awards, such as Rye Whisky of the Year at the 2024 Canadian Whisky Awards, Best Whisky Aged Over 15 Years at the 2025 Canadian Whisky Awards, as well as several gold, silver and bronze medals at the 2024 and 2025 Canadian Whisky Awards.

“Alberta’s Whisky Act is the milestone that moves the province from talented participant to confident leader. It protects excellence, amplifies storytelling and delivers measurable economic and cultural returns,” said Bryce Parsons, president, Alberta Craft Distillers Association and CEO of True Wild Distilling.

The new logo, the province says, gives whisky drinkers around the world an easy way to identify products that meet the standards of the Alberta Whisky Act.