First year anniversary campaign of Explore Lethbridge app brings in new subscribers

Tourism Lethbridge saying it received a good response this Summer in the one-year anniversary promotion campaign of its Explore Lethbridge app. 

Terming it an ‘app-iversary success’, the non-profit group recorded 175 new registered users and generated 742 check-ins. 

While there was some interest from locals, it says 71 percent of all of the traffic came from outside of the city. 

It’s thanking some two-dozen partners who came on board, including those who provided prizes as incentives to upload the app.