Controversial anti-abortion ad pops up again on Lethbridge billboards
LETHBRIDGE – A controversial advertisement, which was pulled from Lethbridge bus stops and shelters after more than 100 complaints were made to the city, has popped up once again.
This time, large billboards displaying the same message from the Lethbridge and District Pro-life group are situated near 3 Ave S. and 16 St. S. Another is located on 13 St. N. near 2 Ave. A N.
The Ad Standards Council (ASC), the non-profit body responsible for self-regulating advertising in Canada, ruled near the end of May that the ads showing what appears to be a near-term fetus with the words “Pre-born babies feel pain. Say no to abortion,” has contravened the Canadian Code of Advertising Standards.
The Council is made up of volunteer members from advertisers, advertising agencies, the media and the public. A group met May 24, 2018 to consider a complaint sent in by Lawyer Miranda Hlady. However, their decision was never conveyed to Pattison Outdoor Advertising, who were left to believe that the City of Lethrbidge had chosen to pull the ads off of buses and bus benches.