By Aaron Mahoney (@Mahones93 on Twitter)

Cavendish Farms named title sponsor for 2019 U SPORTS University Cup Men’s Hockey National Championship

Nov 28, 2018 | 10:35 AM

LETHBRIDGE – Cavendish Farms announced Wednesday morning that it’s throwing its support behind the University of Lethbridge Pronghorns as the title sponsor of the 2019 U SPORTS University Cup Men’s Hockey National Championship.

The sponsorship continues a relationship between Cavendish Farms and U SPORTS that has seen the processor of frozen potato products support the men’s national championship nine of the past 13 seasons – most recently the last two editions at the University of New Brunswick. 

Cavendish Farms also held the title rights to the tournament from 2007 to 2012. 

President of Cavendish Farms Robert K. Irving says Cavendish Farms is pleased to return as the title sponsor of the 2019 U SPORTS University Cup Men’s Hockey National Championship in Lethbridge.

“Having been involved in the past, we know this national championship produces hockey that is high calibre. We’re happy to partner with the University of Lethbridge Pronghorns to bring this event to the community and hockey fans alike.”

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Cavendish Farms is currently building a state-of-the-art frozen potato processing plant in Lethbridge to replace its existing facility, that will start up by fall 2019.  

The eight-team tournament, featuring the host Pronghorns men’s hockey team, takes place from March 14 to 17, 2019 at the ENMAX Centre. It will mark the first time the men’s hockey national championship has been held in Alberta since 2006 and only the third time it’s been in the province in the last 30 years.

The winner will be awarded the David Johnston University Cup, named after the former Governor General of Canada.

With two games remaining before the semester break, the Pronghorns men’s hockey team is currently sitting at 4-9-1, good for 6th place in the Canada West conference.

Ken McInnes, Executive Director of Sport & Recreation Services, says they’re thrilled to have Cavendish Farms support the tournament as the title sponsor.

“That they are excited to come on board as a major contributor to this event speaks well to their commitment to our community,” McInnes continued. “This is a unique circumstance where we get the chance to host an event of this calibre and the involvement of Cavendish Farms will only add to the experience.”

A release states Cavendish Farms has a long-standing history of supporting its employees and their communities through charitable donations, sponsorships and employee volunteer opportunities. 

They also support a wide range of activities and organizations, focusing on education, sports, community infrastructure and wellness initiatives.

“We’re excited to once again welcome back Cavendish Farms as title sponsor for the 2019 University Cup,” U SPORTS President and CEO Graham Brown said. 

“Year after year, Cavendish Farms has backed our Men’s Hockey National Championship – one of the most exciting events on the U SPORTS calendar. We look forward to continuing our longstanding partnership this March on the ice in Lethbridge.”

Ticket packages for the 2019 U SPORTS Cavendish Farms University Cup Men’s Hockey National Championship are on sale now through the ENMAX Centre box office. 

Full tournament packages, featuring all eight games, are $160 for adults, $136 for seniors and $100 for students.