Trio of Lethbridge groups launch social media campaign to support businesses affected by COVID-19

Apr 5, 2020 | 8:00 AM

LETHBRIDGE, AB – The Lethbridge Chamber of Commerce has teamed with Economic Development Lethbridge and Downtown Lethbridge BRZ to support local businesses hit by the COVID-19 pandemic.

They’ve launched a campaign titled #InThisTogetherYQL to provide moral support for businesses.

Residents are invited to use that hashtag on their social media platforms as a way to offer a message of support to businesses. People who share a story about a local business are also asked to tag said business in their post.

“What we want people to do is promote businesses that are being creative – perhaps they’ve got a curbside delivery solution, businesses that have perhaps shifted their business model and they’re doing something different – and that way, we get recognition to those businesses that are working hard and doing something different,” said Trevor Lewington, CEO of Economic Development Lethbridge.

Those who participate will be entered to win one of 10 $100 gift cards to support businesses in Lethbridge. From those who post on social media, 10 random names will be drawn, and they will get a $100 gift certificate to the business they tagged in their post.

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There is no limit on the amount of posts residents can make.

Ted Stilson, Executive Director of the Downtown Lethbridge BRZ, said this is the second time they’ve done a campaign similar to this.

“Now more than ever, being in it together is an important thing to do for the success of our downtown businesses and businesses throughout the community,” he said.

“We know that a lot of our businesses, as Trevor said, are pivoting into different business models, which is exciting, and we just need to continue on promoting and supporting those local businesses.”

The campaign will kick off Monday, April 6 and is set to run until May 18.

by Justin Goulet