
Council approves Lethbridge Airport’s new business plan, facility to remain under city management
LETHBRIDGE, AB – The new four-year business plan for the Lethbridge Airport has been approved by City Council.
The 2021-2024 YQL Business Plan presented to council on Tuesday focuses on boosting passenger traffic and revenue diversification through land development around the airport. General Manager of Opportunity Lethbridge, Michael Kelly noted that a full draft of the business plan was ready in January 2020, however, the COVID-19 pandemic forced a shift and rethink of the strategy.
Kelly told Lethbridge News Now that, “an original perspective was all focused on how do we increase passenger traffic. We had recently had quite a bit of success with Air Canada and then WestJet coming in, so our numbers were climbing quite dramatically.”
“But then with COVID, we needed to pivot and ask ourselves, well we can’t just rely on passenger revenue fees and associated revenues that come in with passengers, we needed to make sure that we have a variety of revenues coming in, so we put a lot of effort – not just about how we’re going to recover and develop our passenger traffic, but also create some other revenue coming from our land development.”