Its relevance at stake, UN reaches toward a new generation
At the United Nations this week, the pandemic-era rules of engagement for General Assembly week are strict. Entourage sizes are tightly regulated, and there are no exceptions for kings, presidents or other “excellencies.” Yet somehow, in the middle of it all, the U.N. made room to fully embrace the diplomatic soft power of seven young Korean pop stars.
While the mega-popular BTS may croon that they don’t need “Permission to Dance,” the decision to allow the K-pop band to both give a serious speech to world leaders and film a sunny new music video at the U.N.’s distinctive headquarters was another of the many signs that the elders are ready — eager, even — to turn to young people for diplomacy and relevance.
In this era of kid icons and social media activism, the contrast was evident: globally cherished musical juggernaut fronted by the youthful South Korean men in perfect makeup on one hand, and the famously bureaucratic — stodgy, even — 76-year-old diplomatic institution built in the aftermath of WWII on the other.
The paradox was captured by Trevor Noah, the millennial late-night talk show host: “Old people were probably watching this, like, ‘What the hell is a BTS?’” he said. “And young people were watching it, like, ‘What the hell is the U.N.?”