Theoretically Brewing Company supports the Lethbridge community. (Photo: LNN)

By Pattison Media

Think Local: Amplify Southern Alberta

Theoretically Brewing Company: where locals brew community spirit

Jan 12, 2023 | 11:39 AM

LETHBRIDGE, AB – Kel Baird and Kris Fischer of Theoretically Brewing Company began experimenting with home brewing around 2011 or 2012, with the idea of one day opening a brewery together.

Kris had been brewing since he was a teenager, learning under the tutelage of his grandfather. Kel enjoyed Kris’ home-brewed beer over the course of many years, and together the pair came up with what they thought was a great idea: Theoretically Brewing Company.

Kris and Kel have always had a passion for pints and a zeal for the medieval. That’s actually how they met: as medieval re-enactors! One of the things they loved about the history of taverns or breweries in the middle ages, is that those were the places where people gathered when they were not at home or work.

Taverns, breweries and cafes over the ages evolved to become so-called ‘third places’, with many taverns and breweries throughout Europe acting as community centers, meeting halls, concert venues and more.

Kris and Kel envisioned Theoretically Brewing to be much the same: a place where community thrives, and that’s what they built it to be! One of the best ways they encourage community in their space is by fostering a sense of togetherness.

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Theoretically Brewing Co. supports the community in numerous ways. The owners buy their ingredients locally, and work regularly with local businesses in cross promotion. They participate as sponsors and partners in many local events, and often donate to silent auctions and other fundraisers throughout the city.

Theoretically Brewing also frequently hosts group meetings in its taproom, and the company is welcoming Vesano Pizza as a permanent feature in the taproom in 2023.

To learn more about how Theoretically Brewing Company ‘amps up’ the local community, visit TheoryBrew.ca.

Pattison Media is proud to support the local community with the ‘Amplify Southern Alberta’ promotion, featuring local businesses, individuals and groups that make a difference in our community.

If you know a community-minded person, group or business that you think should be featured as part of Pattison Media’s ‘Amplify Southern Alberta’ promotion, you can submit a nomination and enter to win prizes at WILD 95.5 or All Hits B93 radio.

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