Multiple events will be taking place inside the new Agri-food Hub and Trade Centre during Whoop-Up Days in Lethbridge, August 22-26, 2023. (Photo: LNN)

By Justin Goulet

Excitement building for 2023 Whoop-Up Days in Lethbridge

Aug 18, 2023 | 3:00 PM

LETHBRIDGE, AB – It’s only a few days until the start of a popular festival in Lethbridge.

The annual Whoop-Up Days will kick off on Tuesday, August 22, 2023 with the parade.

Country music star Corb Lund will serve as the marshal for this year’s parade, which is scheduled to start at 9 a.m. at Park Place Mall. This year, the parade and Whoop-Up Days will celebrate the city of Lethbridge as Canada’s hub for agriculture.

READ MORE: Country star Corb Lund to lead 2023 Whoop-Up Days Parade

The parade will be followed by the Mayor’s Community BBQ with Lethbridge mayor Blaine Hyggen outside of City Hall. Attendees can enjoy a burger or hot dog, listen to live music, and catch up with the mayor and members of council.

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READ MORE: Mayor’s Community BBQ returns to Lethbridge as part of kick-off to Whoop-Up Days

Some of the activities scheduled for Whoop-Up Days include live music, the Lethbridge and District Pro Rodeo, the ‘Living Dragons’ exhibit from the Wildlife Festival, and Indigenous programming like the Lethbridge & District Siksikaitsitapi Pow Wow.

READ MORE: ‘Living Dragons’ coming to Whoop-Up Days 2023

Thrill seekers can also enjoy midway rides and carnival food, including the ever-popular Jumbo Ears.

Proceeds from the sale of Jumbo Ears will go towards the Lethbridge and District International Baseball Association, which runs the Lethbridge Longhorns high school program.

Pro wrestling fans can enjoy some Pure Power Wrestling (PPW) action at Whoop-Up Days as well.

READ MORE: PPW Wrestling coming to Whoop-Up Days

A full list of events is available online at the Lethbridge and District Exhibition website.

Mike Warkentin, CEO of Lethbridge and District Exhibition said attendees will have the chance to check out the newly-opened Agri-food Hub and Trade Centre, as it “changes the dynamic of Whoop-Up Days”.

He explained, “People will enter through the building and get to experience the building on their way out to the West Coast Amusements midway.”

Some events, like PPW’s Hot Summer Night and the Whoop-Up Days Marketplace will take place inside the Agri-food Hub and Trade Centre.

Gate admission to Whoop-Up Days is free for 2023, and Warkentin noted the festival will include something for everyone while showcasing local talent.

He stated, “Whoop-Up Days really is a community fair. It is something for the community to come together as a culmination of summer holidays and this year, we really wanted to celebrate local.”

“In conjunction with our free admission to bring more of the community out, we also wanted to celebrate the exceptional local talent we have in local artists, and that’s why we programmed the stage with southern Alberta artists this year.”

READ MORE: Admission to Whoop-Up Days free in 2023

Whoop-Up Days is on from Tuesday, August 22 to Saturday, August 26.

READ MORE: Music lineup announced for 2023 Whoop-Up Days

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