The annual Brighter Together Survey is now open to Lethbridge businesses. (File photo: LNN)

By Joel Mendelson

Annual Brighter Together business survey now open

Oct 27, 2023 | 4:06 PM

LETHBRIDGE, AB – The Brighter Together Survey is back for its fifth consecutive year in Lethbridge.

The survey allows local businesses the opportunity to provide feedback to the Lethbridge Chamber of Commerce, Downtown Lethbridge BRZ and Economic Development Lethbridge (EDL).

The survey findings are used to argue for policy changes, create new initiatives and monitor yearly trends. The results of the 2022 survey showed that 69 per cent of businesses who participated had a healthy year.

Cyndi Bester, CEO of the Lethbridge Chamber of Commerce said, “It’s always interesting to view results from each year and take the data we collect and apply it to tangible programs and advocacy campaigns to help our local businesses.”

She continued, “We want Lethbridge to have an opportunity to be heard and how best, organizations like ours and our partners, can help. When we all collaborate, and come together to look for solutions, it really highlights how our community is taking steps to truly become brighter together.”

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The survey is live until mid-November. It will focus on the health of businesses in Lethbridge and what managers think will be their next challenge. Officials said questions will be similar to the last survey.

The Workforce Initiatives Program Supervisor for Economic Development Lethbridge, Mike Prociw said, “Keeping questions the same, or as close as we can every survey allows us to highlight trends and outliers in the data. We have seen utility costs and labour/workforce issues be consistent concerns in the survey over the past number of years so it will be interesting to see if those concerns have arisen, stayed the same, or have decreased.”

He continued, “We can also use the information we gather to drill down into sector or business specific needs, share and address these concerns with individual sectors to look for solutions.”

Results from the survey will be released in late 2023 or early 2024. Businesses interested in participating can access the questionnaire online.

Officials said the 2022 survey revealed that the biggest strengths to doing business in Lethbridge included quality of life, collaborative work environment, and distance to complementary industries.

READ MORE: Lethbridge business owners optimistic heading into 2023: survey

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