Credit to Beyond Meat website

By Dori Modney with files from CP and Canadian Cattleman's Association

It may be protein based – but, it is not beef!

May 16, 2019 | 3:21 PM

CALGARY, AB — Cattle producers across the country are backing Quebec colleagues who have filed a complaint over a popular new meatless burger that is being advertised as “plant-based meat.”

The Quebec Cattle Producers Federation says the marketing that goes with Beyond Meat’s vegan products is misleading and contravenes Canadian rules.

They’re calling on the country’s food inspection agency to intervene.

Kirk Jackson, a vice-president with the federation, says under current regulations in Canada, the definition of meat is product derived from animal carcass.

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He adds his group wants to protect the integrity of the products they produce.

On Wednesday (May 15) the Canadian Cattlemen’s Association (CCA) issued a statement on alternative proteins and is striving to stop food producers from labelling vegetarian-based products as meat in Canada.

The CCA’s view is that for a product to be labelled or marketed as meat it must meet the legal definition of “meat” or “meat by-product” as defined in the Food and Drug Regulation.